In 2005*, Myspace was life. It was politics at age 15 where we played switcheroo everyday after school online reordering who our new top 8 was for the day. It made new best friends, wrecked relationships, and punched a whole lot of passive aggression during my adolescence.
In 2006, Facebook was everything. It was the hip, new, modern platform we all eagerly joined. We were told, “all the college kids are on it,” so naturally the teen population transitioned on to greener pastures from Myspace. It allowed us to share comments, add friends, view pictures and historically archive basically everything. It was the toxic addiction for us. We used it as a way to overly share and gloat about our daily lives and new friendships.
In 2011, picturesque social platform Instagram joined the lineup and threw competition at friends and family. Share pictures-add a filter-get likes. Somehow, somewhere down the line, it became a shower of other people’s accomplishments that I could no longer stomach. It gave me unrealistic deadlines for my own life. The likes feature also made me feel awful when the instant gratification just didn’t deliver to my expectations.
Then, in 2014, Snapchat found me and rescued me from it all. It allowed me to share my day to friends without the fear that everything will be discoverable in the future. I wanted to share my life, but I loved that Snapchat only allowed me to share for 24 hours before it’s gone. No more stalkers, no more haters.
The filters gave me silly new identities that created freshness in this new age of social media. I loved stepping outside my comfort zone and being truly silly with the various filters to play with. Snapchat doesn’t aggregate my likes for everyone to see, it doesn’t throw up numbers for the public to know how many followers I have or don’t have, and it doesn’t send me notifications that my videos has been viewed xxx times. I’m already antsy about getting texts back from specific people in my life, I don’t need a useless notifications about where I rank in view count.
Snapchat leaves us alone to truly appreciate the platform for what it is. A medium to connect me to all my friends without fear, competition, and anxiety.
Snapchat is still my favorite platform despite all the speculations from Adweek on how each service is performing. Snapchat offers introverts what the others can’t: stress free peace with a touch of humor to keep the day going.
*Timeline does not reflect the start of these platforms. They’re representative of when I created my accounts.